WHO WE ARE

THE SOUTHEAST'S LARGEST INDEPENDENT UPFITTER - OVER 20 YEAR'S EXPERIENCE

Southern Off-Road Specialists is a family owned business that has been building unique vehicles for the last 20 years. Our production facility is located at 843 McFarland Parkway in Alpharetta Ga. For the past 14 years, we up-fitted over 30,000 vehicles for dealerships nationally, as well as running our own retail business. Today, we have the ability to build 200+ up-fitted truck and SUV packages per month within our current production facility.

SORS has built partnerships with key aftermarket suppliers which allows us to gain direct interface with R&D and engineering groups and offer direct input on product design. Pair that with a warranty program that is recognized by dealerships across the nation, and you get the most capable and reliable dealer up-fitting partner in the Southeast.

FROM MILD TO WILD

While our bread and butter may be dealership builds, we’re also capable of creating wild custom vehicles for show. We’ve built vehicles for SEMA, The Big Show and countless other show vehicles over the years. We bring the same competencies that go into tho these monster builds to every dealership vehicle we build.

OUR PACKAGES

With three distinct dealership packages, all with an array of optional add ons, SORS can build your dealership the EXACT vehicle it needs to draw in customers, generate buzz and, most importantly, sell quickly. Every packages starts with an OEM-quality suspension system, paired with aggressively styled aftermarket wheels and premium all-terrain tires picked by your dealership. With additional add-ons, your dealership can build a true head-turner for its lot.

CHEVROLET

FORD

RAM

JEEP

TOYOTA

NISSAN

WARRANTY

All components installed by Southern Off-Road Specialists is covered by a 3 year/36,000 mile warranty that is recognized by factory authorized service centers around the country. This unmatched coverage allows your customers to purchase worry free, knowing that in the rare case that there are issues with their SORS vehicle, they can go to any dealership across the country and be taken care of. Our warranty center is available through phone at 1-888-250-3012 or via email at warranty@southernoffroad.net.

OUR TEAM

ADAM RICHMOND

OPERATING PARTNER

Adam has 21 years in automotive aftermarket industry. Having spent time as a SEMA Suspension Task Force Member, and with Rocky Ridge Trucks, Adam brings a wealth of knowledge to the table. Adam maintains strong partnerships with key players in the automotive aftermarket industry, allowing our dealer program access to exclusive products.

RANDY SHREWSBURY

NATIONAL SALES MANAGER

After 30 years in the outdoor recreation business, Randy began his career in the bailment side of the lifted truck industry serving dealerships throughout the country and building territories for Rocky Ridge Trucks. Throughout the last 10 years he has developed key relationships with dealerships and their management teams.

WILSON STEWARD

OUTSIDE SALES

Will joined our team in Spring of 2019. A recent graduate from Auburn University, he brings a new set of ideas and a fresh perspective on the latest trends to our dealerships. Will has successfully opened and maintained accounts for 15+ new dealerships. His resilience and eagerness has been an asset to our business.

BRANDON HARDMAN

OUTSIDE SALES

Brandon brings over 23 years’ experience in the wholesale automotive industry, spending the last 10 years as a Sales Manager with Rocky Ridge Trucks.  A top performing industry veteran, Brandon opened new territories nationwide while working with dealers from all major brands; foreign and domestic. He has a great understanding of the challenges auto dealers face in today’s competitive market place. He leverages his experience and knowledge to ensure that our dealers are properly equipped to communicate the value and benefits of lifted trucks to their customers.